MiLLENNIAL LOTERÍA BRAND
Millennial Lotería is a hilarious millennial take on the classic Mexican Bingo game, Lotería. @MillennialLoteria began as a meme account, updating outdated Hispanic stereotypes with modern, relevant depictions.
The Instagram account blew up. On TikTok, we hit 273K followers, 20.3M likes, and hundreds of millions of views in only a couple of months.
PRODUCTS
Millennial Lotería is a #1 Best Seller on Amazon, a Target exclusive edition, and a puzzle. We have expansion packs, a clothing line with BoxLunch, and even spin-off products like El Tarot Deck.
COLLABS
From Disney to Playboy, the Biden campaign, and everything in between. It’s been a ride! These are some of the most recent ones.
DISNEY’S ENCANTO x MILLENNIAL LOTERÍA
THE SUICIDE SQUAD x MILLENNIAL LOTERÍA
PLAYBOY x MILLENNIAL LOTERÍA
And, there’s also that time that Vida (STARZ) gave us a badass cameo.